Digital Signage
The term "digital signage" refers to the use of digital media in public spaces. The technical implementation is usually done via large screens and projectors. Digital signage is mainly used in highly frequented places and traffic hubs such as public squares, railway stations or airports.
In addition, digital signage can also used in shops as additional information or for advertising purposes. An example of this is a monitor in a railway station bookshop, which alternates display information of current timetable information, news articles and advertisements for bestsellers.
A major advantage of digital signage is its flexibility: the content displayed can be exchanged or adapted at any time. Different advertisements or even complete commercials can be displayed at different times, tailored to the intended target group. For example: At an airport, advertisements for tourists are first displayed on a monitor with offers that address the needs of business travellers. If necessary, the same monitor can also be used as a signpost or to display delays.
Digitalise your Advertising Message
and attract the attention of your customers to your content!
Different Roles and Functions of Digital Signage
Digital Signage can be used in many ways so that a business can accomplish many goals in a variety of ways. You can display public information such as your building directory with a map or, as mentioned above, traveller information if being placed within a travel area such an airport or train station.
Digital Signage allows you to advertise and promote your products or services, in relation to the location of your sign. Navigation can also be helped with interactive screens. Below are some of the most influential applications you can promote your sales with the use of digital signage:
Enhancing Customer Experience
Brand Building
Influence Product or Brand Decision Making
Product Information
- reduces perceived wait time in waiting areas and queues
- utilise QR codes to make it easier for customers to find information
- digital signage to promot a specific brand
- build that brand's identity through your digital signage
- influence choice with digital signage at the POS
- helps shoppers choose specific styles or brands of products
- locate products, check prices, and access product information
- display pricing, photos, materials or ingredients of products
- suggest application uses for specific products
Enhancing Customer Experience
- reduces perceived wait time in waiting areas and queues
- utilise QR codes to make it easier for customers to find information
Brand Building
- digital signage to promot a specific brand
- build that brand's identity through your digital signage
Influence Product or Brand Decision Making
- influence choice with digital signage at the POS
- helps shoppers choose specific styles or brands of products
- locate products, check prices, and access product information
Product Information
- display pricing, photos, materials or ingredients of products
- suggest application uses for specific products
Digital Signage Products Here at VKF Renzel
Check out some of our digital signage products here, ideal for your pos displays to promote different products and services.
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