Point of Sale (POS)

Point-of-sale (POS) or point-of-purchase (POP) refers to the time and place at which an exchange of a business' goods and services were exchanged for a customer's payment. POS is terminology used from the seller's perspective and POP is terminolgy used from the buyer's perspective. 

The classic point of sale is the salesroom or the shop of a retailer where the customer has direct contact with the goods. To entice customers to make impulse purchases, various forms of sales promotion are carried out at the point of sale. In addition to typical advertising media, these also include advisory activities by sales staff.

Most purchasing decisions are made at the point-of-sale, which is why its design and the presentation of goods are particularly important for both retailers and product manufacturers. Especially with regard to the presentation of goods, manufacturers often try to improve sales by means of different advertising mediums. A typical example of this is the setting up of displays. 

Due to the increasingly strong position of online retailing, the POS is currently shifting more and more into the consumer's home or private sphere.
restaurants and cafes pos industry guide

Show Window with Digital Signage

What Makes a Good POS Display?

There are a number of factors that make for a good Point-of-Sale display. Customers like to be informed about their products so that they can make better purchasing decisions. A POS display can achieve this if properly designed and set up. This creates a significant psychological impact on the customer to feel at ease with making quicker, well informed decisions. The faster a customer can reach a decision, the more revenue a business can bring in when targeting promotions that positively impact a customer's response.

A POS display should be able to optimise operations from the buyer's and seller's standpoint. They should be positioned in a way that draws the attention of the customer to the display and the product. In addition, Point-of-Sale displays should be there to create an atmosphere conductive to buying a product, building brand loyalty and creating an aesthetically pleasing atmosphere for the customer to be in. Another way to promote interaction between the customer and the display is through POS digital signage.  

There is a balance that needs to be met when planning and designing a display. A POS display must meet operational and psychological standards in order for it to funtion successfully. If executed correctly, your POS display can serve as a powerful and effective tool for success in retail environments while promoting sales

Making A Difference with POS

Point-of-Sale (POS) displays make a difference in convenience for your customer, helping sell older inventory, and helps keeps the customer entertained and informed. POS displays are good way to highlight specific products directly to your customer and to encourage customers to make impulse purchases. Not only is this kind of POS display useful for products, but information leaflets and brochures as well. 

POS displays can help make space in your stock rooms by getting older inventory out fast. Unused inventory and not enough space is a road to decreased revenue. In order to change that, older items can be put on the shelves directly in the eyesight of the consumer. If you add on top of that a promotional discount, it won't be long until the old inventory is sold. 

Lastly, depending on the business, a POS display can provide  your customer with entertainment. For example, if you are an office or establishment with an office in which your customers are waiting, you can use brochure stands to display your magazines, brochures and leaflets. If you are a business with long queues, use that space where customers are waiting to present the items you want to promote. We also offer interactive POS displays such as touchscreen tablets, which will improve your customers shoppng experiences. 

Discover here at VKF Renzel some of our POS Products including leaflet holders, menu holders, product display stands, and POS tablets just to name a few!

Leaflet Holders

Menu Holders

Display Stands

POS Tablets


Leaflet Holders


Menu Holders


Presentation Stands


POS Tablets

Point-of Sale (POS) displays are a way to attractively and effectively reach customer's line of site to help boost sales. In today's day and age, it is very important to be mindful of how different products are sustainable. This is to not only show that a business operates in an environmentally and socially responsible way, but to also grow and evolve along with consumer trends.

Consumer trends today show that people are trying to be more aware and responsible when buying products that reflect a sustainable lifstyle. Here at VKF Renzel, we have many high-quality exclusive product lines devoted to POS displays. A large variety of these POS displays are sustainable.

These eco-friendly POS displays are not only visually pleasing for cutomers to look at while purchasing goods, but are also made out of natural wood or recycled materials to reduce waste and decrease our carbon footprint. We make sure that all of our eco-friendly products are either predominately recycled, natural, or renewable raw materials. 

Can POS Displays be Sustainable

Check out our extensive line of sustainable products to see which ones fit best to your POS.
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