The popularaly called "flagpole", or flagmast, is a favorite item in the field of advertising technology/outdoor advertising. It is used to hoist a flag. The advertising flag is raised to the end of the flagpole by means of a hoisting device (often crank, rope, pulley). This makes the flag with the advertising message or company logo visible from afar. The flags, which are constantly in motion due to the wind, attract attention and remain in the public's memory. A flagpole with a boom ensures that your flag remains raised and visible even on windless days and keeps it in shape on rainy days. On stormy days, a flag weight keeps the flag "in place".