Arena Principle: Examples for the Presentation of Goods

The arena principle is a form of application from the field of visual merchandising for the retail trade. It primarily relates to the product layout and presentation, whereby the height of the individual shelves is a decisive factor. The arena principle is intended to enable the customer to see the entire shop from the entrance area.

For the arena principle to work, shelves located at and in the immediate vicinity of the main entrance must be lower than all those that follow. This concept continues to the racks at the back walls of the shop, which are the highest. The shelf height thus continues to rise outwards, creating the "Arena Effect". Even products that are further away from the customer's point of view can thus come into his field of vision and arouse interest.

Examples for the Presentation of Goods according to the Arena Principle

Importance for your Sales Promotion

The Arena principle ensures that your entire range is clearly presented. The customer can find the goods he is looking for more quickly and at the same time his attention is drawn to many other articles. With the arena effect, you create a pleasantly open feeling in the room. Thanks to the open room design, you invite customers to browse through the assortment.

With the presentation of goods at your point of sale, you present your assortment in a clear and high-quality manner. Influence the customer's walking routes through the targeted furnishing of the shop. The good visibility of the product range encourages customers to buy. In this way, the Arena principle actively contributes to sales promotion.

Systems for presenting Goods according to the Arena Principle

Negative Example: It Shouldn't Look Like This

  • only goods in the aisle are visible
  • poor orientation for customers
  • range of the assortment is not recognisable
  • high shelves create a feeling of confinement

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