Sales Promotion at the POS - Definition and Examples
Sales promotion is an instrument of communication policy in marketing. It offers a wide range of measures designed to increase the sales and turnover of certain products. The goal of sales promotion is to consciously or unconsciously encourage the potential customer to make a purchase. Sales promotion is an important marketing tool that has an effective way of increasing the success of a company.Almost every company invests in its sales promotion these days. Not only can profits be increased with the various sales promotion measures. Other goals, such as brand awareness and the generation of new customers, can also be achieved with this instrument. The sales promotion starts at three different points: the staff promotion, the trade promotion and the consumer promotion.
Consumer Promotion
The best known is certainly consumer-oriented sales promotion at the point of sale. For sales promotion at the POS or POP (point of purchase), you have a choice of various instruments. Here you decide between price promotions and non-price promotions.Price promotions include offers, coupons or reward discounts, among other things. The non-price promotion accordingly includes lotteries, displays or product samples.
Sales promotion at the point of sale is not only the best known, but also a much-used form of marketing. Especially at the point of sale, it is important to make products stand out from the crowd and attract the customer's attention. The presentation of goods can be ideally tailored to your consumers to realize the best possible results in the field of consumer promotion.
Sales Promotion at the Shelf
Price labeling and order, as well as advertising on the shelf, influence the length of stay and the customer's decision to buy. Shelf Edge Strips ensure a uniform price labeling close to the product. Printed shelf wobblers highlight certain products on the shelf. Ensure the success of your products with sales-promoting measures on the shelf.
As described above, consumer promotion is divided into price promotion and non-price promotion. In price promotion, it is important to declare prices and offers clearly and eye-catchingly. With advertising displays or customer stoppers, you can quickly draw the attention of potential customers to your advertising message and your discounts.
Articles that are suitable for your price promotion
Suitable for your non-price promotion
Trade Promotion
Trade promotion, also known as retailer promotion, focuses on communication between manufacturers and retailers or resellers. At trade fairs, exhibitions and similar events, contact with partners can be maintained and improved. Additional meetings with sales agents serve the same purpose.In the process of vertical marketing, it is of interest to improve the cooperation between manufacturers and trade organizations.
Trade fairs, exhibitions or events are important stages for establishing, deepening or maintaining business relationships. With the aim of improving the market situation, the focus is on cooperation with business partners. Through an intensive support and first-class presentation of your company, you have the opportunity to not only stand in good stead with customers.
For an ideal starting point for maintaining your relationships, it is essential to design an impressive concept for your events or trade fairs. Innovative and high quality products, as well as a flawless organization are proof of competence and professionalism. Our assortment offers various answers to the question of a comprehensive event and trade fair equipment.
Staff Promotion
The goal of personnel-oriented sales promotion is to support the sales staff. In this area, the focus of promotion is on the company's own personnel.Some of the measures in this area include employee training, sales competitions or the introduction of a bonus or reward system. With the help of such a system, benefits can be offered to highly motivated and successful sales staff.
By training and promoting your staff, the aim is to improve familiarity with the products. In this way, you hope to increase sales success and motivate your personnel. You can inform your internal or external sales force in a sales-promoting manner with circular letters, conferences, equipment or advertisements.
In the field of Staff Promotion, the success of training has a direct impact on your sales. By exclusively training and equipping your salespeople or field staff, you have the opportunity to exploit your market potential. In order to implement product information and operational or technical innovations, it is essential to pass on knowledge successfully. Through the use of various media and concise presentations, you are guaranteed to reach your staff.
We support you in the sustainable training of your employees with our product range. In addition to various presentation media, we offer many products to equip your staff professionally. This way you guarantee a lasting impression with partners, customers and suppliers.
These and many other industries use the three levels of sales promotion to maximize their potential on the market. Not only retailers, but also manufacturers are placing increased focus on sales promotion at the point of sale. A high-quality display can increase brand awareness. Combine each level to achieve ideal results for your store and brand.
Custom Solutions from VKF Renzel
More than 35 Years of Experience in Sales Promotion
As a company, many years ago we specialized in sales promotion as a key element of communication policy. In addition to advertising on the shelf, we supply and manufacture many other products that are used in sales promotion activities. Over the years, we have been able to specialize not only in various materials, but also in a huge number of product groups.
As a company, many years ago we specialized in sales promotion as a key element of communication policy. In addition to advertising on the shelf, we supply and manufacture many other products that are used in sales promotion activities. Over time, we have been able to specialize not only in various materials, but also in a wide range of product groups.
35 years
experience and competence in the entire spectrum of sales promotion
26 countries
production sites and subsidiaries, from USA to China
885 employees
We are personally available domestic and abroad
> 25.000 products
The full spectrum of sales promotion