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In the area of sales promotion, the labelling of prices and offers plays a decisive role. Customers are influenced by various factors when shopping. These are also reflected in their purchasing behaviour. It is precisely these factors that entrepreneurs focus on in order to influence the consumer behaviour of customers.
In the area of sales promotion, the labelling of prices and offers plays a decisive role. Customers are influenced by various factors when shopping. These are also reflected in their purchasing behaviour. It is precisely these factors that entrepreneurs focus on in order to influence the consumer behaviour of customers.
Discounts are, among other things, an important factor when it comes to purchasing decisions. Most of our buying behaviour is impulsive by nature, heavily influenced by emotions—especially so in the case of discounted items. When we come across a so-called bargain, our brain releases dopamine and activates the reward centre.
In this way, discounts and special offers in particular have the power to influence consumer behaviour. That’s why it is crucial to promote these offers effectively. But what is the best way to draw customers’ attention to a bargain?
When advertising special deals, it’s essential to clearly signal the reduced price. Discount icons or bold, eye-catching colours are ideal for grabbing customers’ attention. By using various visual markers, consumer behaviour can be guided. Effective and attention-grabbing price tags become a vital component of sales promotion.
Most customers are already aware that some of their purchasing decisions do not stem from rational thinking. Yet, despite this awareness, our brains remain susceptible to the influence of discounts, advertising, and suggestion. All the more reason for businesses to give pricing displays the attention they deserve.
In this way, discounts and special offers in particular have the power to influence consumer behaviour. That’s why it is crucial to promote these offers effectively. But what is the best way to draw customers’ attention to a bargain?
When advertising special deals, it’s essential to clearly signal the reduced price. Discount icons or bold, eye-catching colours are ideal for grabbing customers’ attention. By using various visual markers, consumer behaviour can be guided. Effective and attention-grabbing price tags become a vital component of sales promotion.
Most customers are already aware that some of their purchasing decisions do not stem from rational thinking. Yet, despite this awareness, our brains remain susceptible to the influence of discounts, advertising, and suggestion. All the more reason for businesses to give pricing displays the attention they deserve.
Most people enjoy going shopping—not always just for the purchase itself, but also for the experience and the thrill of snapping up a bargain. That’s why retailers regularly run special discount campaigns, often branded as a SALE or Special Offer. These promotions are supported by brightly coloured and distinctively shaped price tags designed to catch the eye.
While shelf rails define pricing at the shelf level, price tags are used for displaying prices directly on the product. These tags are valued for their flexibility in terms of placement, attachment, and design. Thanks to these features, they are ideal for effective on-product price labelling.
There are various ways to attach price tags. In addition to insert cards, chalkboards and label spikes, star-shaped signs are also available. These come in a variety of colours and shapes. Beyond just the colour, the form and size of a price tag can also draw a customer’s attention.
While shelf rails define pricing at the shelf level, price tags are used for displaying prices directly on the product. These tags are valued for their flexibility in terms of placement, attachment, and design. Thanks to these features, they are ideal for effective on-product price labelling.
There are various ways to attach price tags. In addition to insert cards, chalkboards and label spikes, star-shaped signs are also available. These come in a variety of colours and shapes. Beyond just the colour, the form and size of a price tag can also draw a customer’s attention.
Price inserts are particularly handy because they can be updated quickly and easily. Entire prices or individual digits can be changed in seconds. These cards are suitable both for use in price displays and for insertion into poster frames. The price can then be prominently displayed directly in front of the insert.
This type of price labelling is especially effective when used in poster rails. Customers can spot the poster frame from a distance, clearly identifying which product is being promoted. Insert cards or price displays ensure that the price or offer is immediately visible—catching attention from afar and drawing customers in.
This type of price labelling is especially effective when used in poster rails. Customers can spot the poster frame from a distance, clearly identifying which product is being promoted. Insert cards or price displays ensure that the price or offer is immediately visible—catching attention from afar and drawing customers in.
Another practical option for quickly adjustable pricing is the use of chalkboards. These boards can be easily written on using chalk markers or Illumigraph pens. They’re particularly well-suited to natural products. With their durability and adaptability, chalkboards also offer a sustainable labelling solution.
Like chalkboard stakes, labelling spears are also displayed by simply inserting them into place. Whether it’s food items, soil, or other soft materials, these price tags can be inserted effortlessly. This method of price display is especially popular and recommended in the floristry and horticulture sectors.
Like chalkboard stakes, labelling spears are also displayed by simply inserting them into place. Whether it’s food items, soil, or other soft materials, these price tags can be inserted effortlessly. This method of price display is especially popular and recommended in the floristry and horticulture sectors.
Clear labelling is essential when it comes to promoting offers. Not only are price tags indispensable for standard price labelling, but they’re also crucial for highlighting special promotions. These small, colourful tools can significantly influence customer purchasing behaviour.
Grabbing the attention of potential buyers is virtually guaranteed. Thanks to bold colours, eye-catching shapes, and strategic placement, price tags can deliver impressive results when it comes to boosting sales.
What’s more, price tags can be custom printed. Whether you want them branded with your corporate design or a specific logo, there are virtually no limits when it comes to printing options. We're happy to assist you with the planning and implementation of your customised tags. Showcase your prices—and your brand—in a professional and impactful way.
Browse our online selection now to find the perfect price tag for your needs. With our wide range of products, you can present your offers and discounts in a visually appealing way. Highlighting special prices encourages impulse buying—so tap into the full potential of your promotions and maximise your sales success.
Grabbing the attention of potential buyers is virtually guaranteed. Thanks to bold colours, eye-catching shapes, and strategic placement, price tags can deliver impressive results when it comes to boosting sales.
What’s more, price tags can be custom printed. Whether you want them branded with your corporate design or a specific logo, there are virtually no limits when it comes to printing options. We're happy to assist you with the planning and implementation of your customised tags. Showcase your prices—and your brand—in a professional and impactful way.
Browse our online selection now to find the perfect price tag for your needs. With our wide range of products, you can present your offers and discounts in a visually appealing way. Highlighting special prices encourages impulse buying—so tap into the full potential of your promotions and maximise your sales success.