Trade fairs are places where many sensory impressions collide. This makes it all the more important to stand out from the crowd of exhibitors. That way, you will remain in the memory of passers-by and potential customers. This may sound difficult, but with the right equipment, it suddenly seems like child's play.
A larger stand makes it much easier to attract attention. Due to its size, your stand will be located in many aisles at the same time.
A smaller stand has a more difficult time. On average, you get fewer visitors because you are usually only adjacent to one aisle. Now you have to attract the attention of most of the visitors in this aisle.
So, especially as a smaller exhibitor, it is important to choose your stand carefully.