Creative Exhibition Stand Ideas for the Next Trade Fair

With creative ideas and an attractive exhibition stand you will attract visitors to your booth.
We provide you with various exhibition stand ideas on how to present your products and services at trade fairs. Which booth design and ideas suit your company best?

Ideas for the Design of Entire Exhibition Stands

Trade fairs are important marketing activities where you reach a large number of people. There are consumer fairs, industry fairs and, increasingly, career fairs. We provide you with various system solutions for the design of the booked trade fair booth.

What features should your future exhibition stand have?

Booth Size

How large is the booked booth?

Mobile Use

Should the stand be portable and mobile?


Would you like to re-use the stand?

LED Lighting

Should the Advertising Media be illuminated with LEDs?

Peninsula Booth

Aluminium exhibition stand idea for a peninsula booth
Ideas for an aluminium exhibition stand

Corner Booth

Idea for addressing visitors from several directions
Aluminium corner booth for your trade fair

Island Booth

Idea for the construction of an island stand
Exhibition stand idea for island stand

Inline Booth

Truss Exhibition Stand as an Example of an Inline Booth
Aluminium Truss Inline Booth

What kind of exhibition stands are available?

At every trade fair, there are different exhibition booths that you can book. There are different booth sizes to choose from here. There are inline- , corner- , peninsula- and island booths. Book an island booth or corner booth in busy areas to automatically get more public traffic. With our systems, we give you various ideas on how to design the respective stand.
Exhibition Stand Examples for different Booth Sizes:

Easy to transport

Attractive, professional presentation

Custom printable

Small stand - big effect. With a promotion stand or exhibition set, you get all the equipment in one product. It is easy to transport, quick to set up and therefore perfect for mobile use. Equipped with individual printing, you can use the mobile trade fair stand in many places.
Light has a special effect on the human eye. For this reason, the illuminated exhibition stands attract the attention of trade fair visitors to a high degree. At the same time, your promotional textiles are perfectly backlit at all times. Unlit exhibition stands can alternatively be equipped with illuminants.

Advantages of illuminated Advertising at the Exhibition Stand:

  • energy-saving LED technology
  • individual prints are perfectly backlit
  • easily exchangeable textile banners
  • better perception of advertising by customers
  • more attention for your products, brands and services

Modular systems allow you to build a unique exhibition stand that is precisely adapted to your company. The simple slot together elements make such a stand quick and easy to set up. The interchangeable advertising banners can also be replaced in a few simple steps. The modular system enables long-term use at trade fairs.

Messewand Stecksystem für unterschiedliche Standgrößen

Ein Stecksystem ist jederzeit anpassbar und erweiterbar. Die einzelnen Elemente werden durch Verbinder miteinander befestigt.

Somit erfolgt der Aufbau werkzeuglos. Setzen Sie das Baukasten System ein, um Messestände unterschiedlicher Größe zu gestalten.

Messestand jederzeit erweiterbar

einzigartige Präsentation sichert bleibenden Eindruck

einfacher, schneller Aufbau durch Stecksystem

In the pandemic, digital exhibition stands have gained in importance. But they still offer the possibility to address customers who cannot be locally on site. With the digital alternative of your exhibition stand you present your company and invite for video consultations if necessary.

Addressing a broader Target Group

Easy Realisation

Can be visited digitally from anywhere

The right Equipment for your Exhibition Stand

We offer you a festival of ideas as inspiration for planning your exhibition stand. Eye-catching banner displays and attractive product displays ensure that visitors are attracted to your stand. Individual printing or customised fabrications enable the optimal presentation of your prototypes, products or services.
How do you want to present your Products and Services?

Product Selection

Which products and services do you want to promote?

Product displays

Which displays should present your products?

Motif and Colour Selection?

How do you want to advertise?

Special features

Do you need anti-theft protection or individual dimensions?

Modular System

Convertible and expandable at any time

Tool-free Assembly

Compact transport and easy assembly

individually printable

Covers can be printed with your desired motif

Modern Presentation of Goods

Exactly adaptable to your products

Product displays are central elements of the exhibition stand. They are used to present your company's product range or new products in a sales-promoting way. Discover ideas for product displays for your exhibition stand.
Individual POS displays precisely highlight the USPs (Unique Selling Propositions) of your products and your brand. They are precisely tailored to the respective product and your company. As a brand display, the displays influence the image and success of your brand.

Exhibit new products with individual displays to put you in the spotlight at the exhibition booth. We are at your side with a wide range of production and finishing options.

Ideas for more Visitors at the Fair

First of all, it also plays a role that you communicate your participation in the trade fair to the outside world. With social media, advertisements, newsletters or outdoor advertising, you can encourage interested parties or regular customers to visit your booth.

Through unique and attractively designed programmes, you can fill your stand in a targeted manner. Invite customers to your stand at specific times so that they don't miss presentations, competitions or performances. Discover the following ideas for promotions on the trade fair stand.

How to liven up the Exhibition Booth

  1. Competitions and raffles
  2. Lectures by experts
  3. Product demonstrations
  4. Appealing promotional items
  5. Catering
  6. Celebrity guests
  7. Performances by comedians, musicians or speakers
  8. Inviting seating and lounge corners
  9. Voucher promotions at the booth
  10. Introduction of a Happy Hour: discount promotions

With digital ideas, you can present yourself innovatively at the fair. Use virtual reality or augmented reality to exhibit your products in a slightly different way. The technology is guaranteed to inspire a large number of potential customers.

Let trade fair visitors place products on the stand with augmented reality. Enable a virtual jump into a hotel room of your hotel chain through Virtual Reality. At gaming trade fairs, the two technologies have long been a part of the exhibition programme.

Virtual Reality and Augmented Reality are out of the question for your products? There is an easier way - opt for the integration of social media or your online shop. With the help of tablets, you can invite visitors to interact at your booth. This way you can attract visitors, increase the time they spend at your stand and also present yourself digitally.

Ideas for what Tablets can be used for at the Exhibition Stand:

  • Explore online job postings
  • Orders in the Online Shop
  • Testing out software solutions and apps
  • Social media campaigns
  • Product configuration
  • Surveys or competitions

Promotions and Giveaways for the Exhibition Stand

The offer of useful promotional items and exciting competitions quickly gets around among trade fair visitors. Bags or promotional items printed with your logo that you give away to visitors are also noticed by other trade fair visitors. With the help of give-aways, new customers can be won and existing relationships strengthened.

Advertising companies are remembered positively and for a long time. Advertising materials with added value are used again and again. In this way, your brand is permanently etched in the customer's mind. The promotional gifts are also perfect as prizes for competitions and raffles.
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Logo of VKF Renzel
VKF Renzel GmbH has more than 35 years of experience and competence in the entire spectrum of sales promotion. In addition to reliability and continuity, the company's mission statement also includes innovation, creativity and flexibility in order to be the competent partner for all customers from industry and trade.

For many years, we have not only been present at trade fairs ourselves, but also offer modern and high-quality exhibition equipment. Our team will be happy to assist you with the design of your trade fair stand.

Years of experience and competence


Production locations worldwide


Products in the field of sales promotion

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