Sales Promotion with POS MarketingPOS marketing involves sales promotion measures that are carried out directly at the Point of Sale, where the customer comes into contact with the goods and a purchase decision is made. Since most purchase decisions are made at the Point of Sale, POS marketing plays a very important role in sales promotion.
A typical and widespread example of POS marketing is the playing of advertising or product videos. For this purpose, screens are placed in the immediate vicinity of the product and sales-promoting video films are played in which the customer is informed about features, advantages and application examples.
Other important advertising media are posters, displays, stand-up displays or ceiling hangers, which should visually draw attention to the presence and advantages of the product. In addition, the design of the entire sales area is also an essential influencing factor for successful POS marketing. In addition to the visual design, price labelling, routing and secondary placements, for example, are important. The latter can also lead to more spontaneous purchases of certain products (e.g. me-too products).
POS Materials for Sales Promotion
Your Possibilities at the Point of SaleThe presentation of the product at the point of purchase carries the role of decision making for the customer. This is where the customer decides whether to buy or not. And of course, the product presentation plays a significant role in this decision.
Whether the buyer wants to or not, the decision to buy a product is usually not made rationally. Instead, it is determined by various decision variables and is usually driven by feelings.
Raise Targeted InterestPOS displays have an indirect effect on your sales - And this is how it works!
The product is in the middle of many other products at the point of sale. The first task of the product presentation is now to make the product stand out from the crowd. Then the product should catch the customer's attention. Depending on the marketing strategy, the product presentation should appeal to a certain customer group, such as mothers in the case of the product baby food, or to the masses.
Ideally, there should be an interplay between product, product packaging and product presentation. The presentation medium should pick up the design and the character features of product and packaging in the best possible way.
Promotional Marketing Materials
Here it is important that the product is in the focus at all times and that the display, shelf or wherever the product is placed has a decent appearance. For this reason, we work a lot with transparent or discreet material in the production.
This way, the spotlight is simply centered on the product.
For the various products and the different placement options, the range provides the most suitable solutions in each case.
The design of the sales room is about a unique presentation. You have a lot of choices in which direction of the design it should go. Here you can see many possibilities to raise your product presentation to a new level.
POS - The Salesroom
The Top Sellers for your Salesroom
POS - The Shelf SystemWhen displaying goods on the sales floor, there is usually a lot of space and the space must be used attractively. Shelf placement, on the other hand, is more about standing out in a limited space. But the items in our range are also up to this challenge.
The Top Sellers for your Shelf
Customized POS Material From ManufacturerAs a manufacturer of Point of Sale materials, we can customize almost any product or produce POS displays to your specifications. With more than 30 years of experience and 26 international locations, we are your reliable partner for the point of sale.
Let the online store assortment inspire you!